September 19, 2011 The Reel To End All Reels? Are YOU a master angler? Then build the master reel. Lots of sites claim to let you "build your own," and then offer you about three meager levels of "customization" to choose from before hitting the "Buy Now" button. But right now, Penn Custom Shop is really letting you go deeper into designing the exact reel that meets your exact needs. It's all up to you. You can design, build—and, yes—buy the ultimate, high-performance reel. Check out the experience and let us know what you think. Better yet, let Penn know what you think. If building and buying a reel doesn't float your boat, you could always try winning one. The Penn Custom Shop Sweepstakes offers such a sweet prize you'll want to tell your fishing buddies ... then again, why hurt your odds?   Enter the Penn Sweeps!   To Fishin' Informer Now! A friend to Fishin' Informer The Knot Wars App Current Articles | Archives | Search terms | privacy I accept the terms & confirm I am at least 21 years old