August 15, 2011 Video: Lizard Eats Bass For Breakfast Meet renegade bait designer Larry The Lizard, a guy who came out of nowhere and made a name for himself almost overnight with his innovations to the plastic lizard. Not finding a bait that would fish the way he wanted, the former truck driver designed his own, testing prototypes in his bathtub—and starting the company on five bucks—literally—following a divorce. Not only did Larry improve on the classic waterdog design, he did so in a way that produces an obscene number of big fish and wins tournaments. Like Larry says in this video: "It scares most fish and it scares most fishermen ...This lizard eats bass for breakfast." So what's unique about Larry's lizards? For starters, they produce five times the sound of rival baits ... Check out video proof that Larry's Lizard is the bomb on big bass. And while a lot of bass pros (just ask Larry's Lake Fork fans) would like to keep this bait a secret, you can order 'em online here.   Order baits direct from Larry The Lizard.   To Fishin' Informer Now! A friend to Fishin' Informer The Knot Wars App Current Articles | Archives | Search terms | privacy I accept the terms & confirm I am at least 21 years old