Last week we shared an in-depth look at Lowrance's new HD Gen2 family live from this year's fishing products party (ICAST) in Orlando, Florida.

Another big winner at the event was Humminbird's 360 Imaging, a technology we broke the news on back in March. Now, finally, we have more details straight from ICAST.

Just check out these amazing real-life screenshots of schooling bass and baitfish, beds, ravine-hugging tarpon, and fish-holding structure like submerged bridges, railroad tracks, timber—even a sunken sailboat.

Humminbird says they'll start shipping units to retailers in September. The cost? About two grand for the hardware that integrates with any existing Humminbird 800 through 1100 Series units.

Cabela's is taking orders right now!

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